“Design is not just what it looks like and feels like. Design is how it works.”
Steve Jobs
Apple Inc.
While user interface (UI) design is certainly important, it is NOT the most important part of the user experience (UX). Content, on the other hand, IS! Unfortunately, with most agencies, too little time, attention, and budget are given to understanding the needs of your target audience and content planning, strategy, and production.
It is critical to understand this FACT: EVERY CLICK ON YOUR WEBSITE CONSTITUTES SOMEONE LOOKING FOR THE ANSWER TO A QUESTION. So what we should be asking ourselves during the website design process is, "What are the questions our website visitors have when they search for answers?" The website should be designed to ensure that our visitors find those answers with the least amount of effort, and with maximum efficiency. The easier it is for them to find the answers they are looking for, the more likely they are to reciprocate and buy.
Certainly design norms evolve, and user expectations change, so it is indeed important to stay up on the latest in user interface design. But trendy design does not at all necessarily translate to a good user experience, so the amount of experience you website designer has in producing a good user experience the more likely you are to end up with a great website. Our HubSpot Gurus have decades of experience developing custom website designs. We don't just depend upon using the same templates and themes that everyone else has... in large part because those templates are intended to cover a broad based of business types, rather than being designed for YOUR business and your customers' needs.
Is your website converting at a rate of 30-40%? Not every industry can achieve that level of success, but some of our customers have. But it doesn't happen by accident, and it doesn't happen because you have a cool looking website. High conversion rates are a result of three things.
