The Great Game of Business Redefines What a Community Looks like
Unfortunately, sometimes we are called upon to salvage a project, website, or implementation that another agency has made a mess of things. That was indeed the case when we got a call from The Great Game of Business (GGOB) back in 2017.
New to her leadership role at GGOB, our client began to suspect that they were not realizing a good ROI on their HubSpot investment. She feared that their current agency was ill-equipped to take GGOB to the next level. Fortunately, Charlotte had heard about 30dps from one of our other awesome clients who encouraged her to seek us out for a “second opinion.”
Online communities can be a great insulation against the extreme impact of a bad economy or downturn in face-to-face business. It is also a great way to convert customers to raving fans.
Our first assignment was to do an overall assessment of their situation and after a thorough analysis, we (unfortunately) had to report that virtually all of their metrics indicated that they were headed in the wrong direction… and were sinking fast. So after dismissing their other agency, 30dps was contracted to “right the ship” and chart another course. Through our persona identification, messaging, and content mapping processes, it was determined that the current website (which was sadly brand new) and its content needed to be completely rethought in order to better address prospective customers’ needs. Implementing a launchpad website in near-record time, the metrics began to move in the right direction.