Marketing Hub Gurus

"Not implementing a Marketing Automation solution may be the ultimate career limiting move for today’s marketers."

IDC Group

November 2011

Unlike most other marketing automation software solutions that have been cobbled together through acquisition, Marketing Hub was built from the ground up as part of HubSpot's complete CRM platform. With Marketing Hub, all your marketing tools and data are in one place, within HubSpot’s seamless, consistent user interface that spans all of their products.

When properly implemented (our HubSpot Gurus can help with that), marketing software helps you engage with your target audience, and convert leads with dynamic, automated campaigns across a variety of channels, while measuring the effectiveness of your strategies. Marketing software allows you to create and deliver content, execute targeted ad campaigns, and build complex customer journeys. Marketing Hub can also help your teams collaborate better between marketing and sales by making it easy to organize all of your business’ marketing assets, data, and tools in one place.

Great Tech Designed to Convert

Popular features in HubSpot’s Marketing Hub include the ability to:

Build personalized, automated marketing campaigns

Track your marketing performance with built-in analytics and custom reporting

Manage all of your social media accounts

Design and host SEO optimized blog posts and web pages

Create custom objects to flexibly control and match your CRM data to the way your business operates

How to get the most out of Marketing Hub

Our HS Gurus provide a wide range of technical expertise and support to help you get the most out of your HubSpot implementation. We will advise you on the best tactics to achieve your marketing goals, and help you with as much or little as you need.

With multi-touch revenue attribution reporting, you can tie all your marketing activities to each closed deal, so you can understand exactly how your marketing contributes to revenue and get credit for your whole team. You can also build custom reports to track virtually any metric in Marketing Hub, any record in your CRM, or any data from integrated apps. Your HubSpot account includes flexible dashboards that allow you to see all your data in one place, and enables you to easily share reports with stakeholders.

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Content Target & Purpose

Content marketing is about developing content for the specific needs of each of your typical customers. Developing buyer personas allow you to understand the following for each:

Landing Page Builder

While Marketing Hub comes with a number of landing page templates, the tool also allows you to develop custom designs using the built-in Design Tools. Our HS Gurus can help you build Landing Pages to your exact specification and design.

Form Builder

Marketing Hub’s form builder is a simple drag-and-drop editor that enters leads directly into your CRM. In addition to the basic form functions, the Form Builder provides smart objects and more sophisticated functions. Are you exploiting these functions with your forms? Our HS Gurus can show you how.

Marketing Automation

One of the more powerful features of Marketing Hub is its marketing automation workflows. Not only can you nurture and score leads, while personalizing marketing across channels, but you can also perform elaborate logic-driven tasks that can become the central powerhouse of your marketing engine. By extending the native capabilities of HubSpot with Webhooks, our HS Gurus can help you get the most out of this powerful tool.

Email Marketing

With Marketing Hub’s design tools you can create mobile-optimized email campaigns that look great, and work equally well across myriad different email clients. While HubSpot’s templates are a good place to start, to really get the most out of Marketing Hub’s email system, it doesn’t hurt to have a team like our HS Gurus to create elegantly designed, conversion-focused and flawlessly implemented emails.

Account-Based Marketing

If you have a B2B company, Marketing Hub’s Account-Based Marketing (ABM) allows you to build deeper relationships with your prospective customers’ teams, and turn your highest-value target accounts into customers. Our HS Gurus can help you find new ways of building your business with Marketing Hub’s ABM tools and reporting.

Lead Tracking & Management

One of the great things about HubSpot is how the CRM is central to everything. Marketing Hub allows you to get the full picture for every lead in a single, integrated database. Using lists, workflows, and lead scoring, you can segment and nurture contacts based on any data you’ve collected. To get the most out of HubSpot’s lead tracking and management tools, our HS Gurus will work with your sales and marketing teams to help build a comprehensive/cohesive plan for fully exploiting HubSpot’s capabilities.

Let Us Show You How

Marketing Hub Gurus

Great Tech Designed to Convert

How to get the most out of Marketing Hub

Let Us Show You How

Content Target & Purpose

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