"APIs help speed up partnerships between two companies. They give developers the ability to grab functionality and/or build upon the platform, therefore making a partnership easier to execute."
As you probably know, an application programming interface (API) is a way for two or more computer programs to communicate with one another. It is a unique type of software interface that offers a service to other software applications so that the two applications can communicate with one another, i.e. read or write data. As a HubSpot customer, there are a multitude of reasons you may need to take advantage of APIs. For example, if you have an ERP system, it may be critical that you create a bridge between your CRM and your ERP. If you are building upon any one of HubSpot’s hubs, or are creating your own applications, online community, etc., an API will allow you to extend your capabilities and make your life simpler.
HubSpot’s developer platform allows organizations to be more efficient, by removing redundant or manual efforts while keeping disparate systems or various HubSpot features, that are not integrated, in sync. HubSpot’s APIs are designed to enable developers to build robust integrations that help them customize and get the most value out of HubSpot.
All HubSpot APIs are built using REST conventions. They use many standard HTTP features, including methods (POST, GET, PUT, DELETE) and error response codes, and all HubSpot API calls are made under https://api.hubapi.com and all responses return standard JSON.
If this sounds like Greek to you, our HS Gurus can help. We have years of experience building bridges between systems using APIs. While online services like Zapier can be handy (especially for those who don’t have programmers available to them), there are ongoing and transactional expenses associated with their use (and often limitations to the interface itself). By building your own code via HubSpot’s API, you avoid these ongoing expenses, and ensure that the interface does all that you need it to. And you don't have to have the HubSpot CMS Hub® Enterprise level feature or HubSpot Serverless Functions to use them.